Our core method for successful database marketing consists of three main steps - Identify, Analyze, and Market. The first step is to Identify your customer and prospect data. The second step is to Analyze that data to determine the traits and characteristics of your target audience. The third step is to Market to your target audience with the appropriate campaigns based on the analysis that was performed. By using our methodology, we believe you can successfully reach your customers and prospects.

Whether you are starting a marketing strategy, or in the process of executing a campaign, we can help you along each step of the way.

Identify
•   List Procurement
•   Data Enhancement (Data Append)
•   Data Collection (web-based, data entry, disparate files)
•   Database Design and Build
•   Data Migration
•   Database Cleansing and Maintenance

Analyze
•   Customer Profiling
•   Market Penetration Analysis
•   RFM (Recency, Frequency, and Monetary) and
     LTV (Life-Time Value) Analysis
•   Mapping
•   Data Segmentation, Mining, and Scoring
•   Market Research and Surveys

Market
•   Email Marketing
•   Direct Mail
•   Telemarketing
•   Campaign Response Tracking and Management