| We can help you identify your customers and prospects by procuring data from outside sources and/or by collecting data from your existing databases. Having a clean, consistent, and well organized database of your customers and prospects is the first step to good database marketing. Below is a list of services that we provide to help you identify your customers and prospects. |
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| Data Procurement |
| • | List Procurement |
| • | Data Enhancement (Data Append) |
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| Data Collection |
| • | Identify all sources of disparate data |
| • | Data entry |
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| Database Design and Build |
| • | Design and build an appropriate database that will house the data and meet the needs of your project or campaign |
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| Data Migration |
| • | Migrate data from all sources to new database |
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| Data Cleansing and Maintenance |
| • | Address standardization (CASS) |
| • | Merge/purge (de-duplication) |
| • | NCOA, DSF, LACS |
| • | Parsing of data |
| • | Case standardization |
| • | Prepare data for direct response mailings |
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