| The final step is to market to your customers and prospects using the information that was gathered in the previous steps. Based on the analysis of your customer and prospect data, we can help you design and implement direct response campaigns that are appropriate for the different segments of your target audience. Below is a list of services that we provide to help you market to your customers and prospects. |
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| Direct Response Campaigns |
| • | Advertisements |
| • | Catalogs |
| • | Newsletters |
| • | Promotions (Coupons, Gift Certificates, Rebates, Sweepstakes) |
| • | Surveys |
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| Campaign Vehicles |
| • | Email (eBlasts, eNewsletters, eCatalogs, etc.) |
| • | Direct Mail (Postcards, Letter Packs, etc.) |
| • | Telemarketing (Inbound, Outbound) |
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| Campaign Tracking and Management |
| • | Response tracking |
| • | Opt-out and database maintenance |
| • | Leads distribution (by sales territory/geography, qualifying characteristics, etc.) |
| • | Leads tracking |
| • | Reporting |
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